A discussion published by World Science Festival, moderated by Guy McKhann Neuroplasticity topics covered: Opening film 00:00 – What is neuroplasticity? 03:53 – Participant introductions 04:21 – Structure of the brain 05:21 – Is the brain fundamentally unwired at the start? 07:02 – Why does the process of human brain development seem inefficient? 08:30 – […]
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Does paid search work?
Photo by Launchpresso on Unsplash A paper by Thomas Blake, Chris Nosko and Steven Tadelis, published March 6th, 2013 This paper entitled – “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment”, is a study that a team, with eBay, learnt 3 main lessons about the efficacy of paid search advertising. Lesson 1Bidding […]